* Post-Graduate Degree in International Sport Marketing (ISM)

A Longuenesse

ISM, International-Sport-Marketing

This Post-Graduate Degree aims to give students the required knowledge and baselines to launch a sportswear brand and /or to federate a whole community around a major sports event. It will enable you to become a Sports Marketing Study Manager, a Brand Manager, a sports Advisor, in charge of sports events…

Strong Points
  • A curriculum designed to help students become high-level decision-makers;
  • Focus on managerial skills linked with the requirements for sports environment;
  • Application of academic knowledge through sports associative projects.


The following subjects are taught throughout the 2-year training

Geopolitical sports approach : Asia and North America
Study of sports authorities and powers
Sports’ merchandising
Events logistics
Digital and promotional communication
Intercultural negotiation
Sports and territory development
Strategic marketing
Funding of a sports event

Geopolitical sports approach : Africa, the Middle East and South America
Social sports ethics
State sports policy
Events strategy
Media law (Communication)
Intercultural sports management
Brand strategies
Sport partnership law
International Sports logistics policy

This program is proposed in classic formation only

Conditions for admission

Available to graduates with a Bachelor degree or equivalent (Licence [= Bachelor degree] in Sciences of management, Sports Management) or in their first year of a Post-Graduate Degree (fourth year) in Sports Management, International Business or equivalent.

Admission :

Application file (reports, covering letter, a letter of reference) and an interview with a jury.

Due date for the application file for the shifted academic school year moved to January 2017 : :

  • 20 october2016
  • 24 november2016
  • 15 december2016