International Communication and Public Relations
(BAC+4 – BAC+5)

International Communication et Public Relations (ICPR)

MBA 1 et 2 à Dunkerque



Through the lessons of the International Communication and Public Relations training, you will be able to become, among other things:

    • Communications Manager,

The communication manager takes care of both internal and external communication in order to promote his company. Externally, he/she implements marketing actions, ensures the visibility of his company during events, manages relations with partners. Internally, he/she defines the company’s communication policy, develops the strategy and disseminates it (see below).

    • Public Relations Manager,

The public relations manager defines and implements the company’s media and non-media strategy. He/She promotes the brand image of the company, its products and its achievements to different audiences which he/she targets according to the objectives. To do this, he / she collects, verifies and selects relevant information about the company and deploys a panel of tools (Advertising campaigns, seminars, visual identity, press kits, etc.) to convey them.

    • Internal Communications Manager,

The internal communication officer communicates the group’s strategy to its employees, supports change, promotes its image and values within the group and aims to ensure that everyone shares the same culture of ‘company. He/She is a real link between management and employees. Ses outils sont : le journal interne, l’intranet, les enquêtes d’opinion, séminaires, événements d’entreprise etc.


Some companies that have hired our students

trivago-logo

BD Multimédia

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88

RATE (%) of students having found a first job


1

MONTHS:
First job search duration


  • A course integrating the strategic and operational aspects of the communication function in the company;
  • Versatile training, largely provided by communication professionals, allowing very good integration into the company;
  • Strong international experienceresulting from university exchanges and internships in and outside Europe;
  • Putting what you have learned into practice through numerous large-scale associative projects.

Types of Diplomas

Open to holders of a BAC+3 type Management Science License, Communication License, Marketing License etc. or a BAC +4 type Master 1 International Trade, Marketing etc. or equivalent.

Profiles

You want to perfect yourself in an internationally oriented communication profession in a large group. For you, international communication requires acquiring a set of technical (graphic design, web, press relations) and theoretical (geopolitics, law) skills. Open, creative and diplomatic, you wish to evolve at the end of your studies in a multicultural context and are looking for a concrete and professional training for this purpose… the MBA Communication and Public Relations of ISCID-CO is made for you.



Admission of French candidates (and international students already in France) :

Examination of the application file (transcripts of marks, letter of motivation, letter of recommendation) and interview before a jury.

MAJ COVID-19

Due to the current health context, applications must only be sent by email in onePDF document to nathalie.dereeper@iscid-co.fr

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Recruitment Sessions

  • 1st session : Thursday February 24, 2022
  • 2nd session : Thursday March 31, 2022
  • 3rd session : Thursday April 28, 2022
  • 4th session : Thursday May 19, 2022
  • 5th session : Thursday June 23, 2022
  • 6th session : Friday July 8, 2022
  • 7th session : Thursday September 1, 2022

Admission of first time international candidates :

Consult the procedure described on the page “Venir étudier à l’ISCID-CO” . The date of the recruitment interview is given by the International Relations Department.


In the classic course, tuition fees for the 1st and 2nd year of the MBA amount to €5,000 per year.
In work-study courses, as part of a professionalization contract, tuition fees are paid for by the company.
More information and details on the page Tuition Costs

Contact pedagogy & admission

Nathalie Dereeper
03 28 23 68 06

Je candidate
Rappel : Ce bouton ne concerne que les étudiants français ou les étudiants internationaux résidant en France. Les étudiants internationaux primo-entrants doivent se reporter à la procédure indiquée sur cette page.
En savoir plus

Témoignage

Julie

Des cours de qualité et interactifs

J’avais déjà un gros cursus en communication avant de rejoindre l’ISCID-CO. Ma crainte était donc de ne plus rien apprendre de nouveau. Et pourtant, les cours sont de qualité et très interactifs. La plupart du temps, nous y sommes acteurs. Pour la PAO par exemple, j’avais déjà eu de nombreux cours mais c’est la première fois que celui-ci était aussi complet et avec un intervenant de qualité. Je recommande vraiment cette formation qui fait le tour des compétences à acquérir en communication.

JulieAncienne étudiante en BAC+5 Communication

Programme de la formation
Communication & Relations Publiques à l’International


Geopolitical approach to markets: East and Southeast Asia
Consumer and communication law
Internal communication
International communication strategy
Strategic marketing
Video DTP software
Public relations
Event communication
Communication workshop
Geopolitical approach to markets: Africa and the Middle East
Media and non-media strategy
Crisis communication and conflict management
Institutional communication
Brand image and visual identity
Design of communication spaces
Journalism and press relations
Communication strategy and social networks
Introduction to SEO strategies

Co-diplomation avec le Master MCI (Management et Commerce International) parcours MMI (Management et Marketing à l’International) de l’ULCO
Ce cursus est proposé en formation classique et en alternance (contrat de professionnalisation ou stage conventionné)