International Marketing & E-Business (IM&EB)
MBA 1 et 2 à Longuenesse
Through the lessons of the Digital Marketing & E-Business training, you will be able to become:
- Responsible for web referencing,
Its objective is to improve the visibility and audience of a website. Its mission is to position a website in the first results of search engines (Google, Bing, Yahoo, etc.) on specific queries.
- Community manager,
The community manager, or CM, is in charge of developing and managing the presence of a brand on social networks and community spaces. He/she is often seen as the guarantor of e-reputation and brand engagement on social media. He/she can also take on a more promotional role by setting up events and contests.
- Ecommerce Manager,
Increasing online sales is its main mission. To do this, the e-commerce manager has a purely “ROI” vision: he / she develops the strategy of e-commerce sites, taking into account other sales channels (especially retail). He/She also decides on the best webmarketing levers to activate to increase traffic and retain Internet users.
- Web-planner,
The web-planner usually works in agencies on behalf of advertisers. He / She advises them and chooses the best advertising space purchase media for the development of their brand.
- e-CRM project manager,
The e-CRM project manager manages customer relations on the Internet. In close relationship with the IT, marketing and sales teams, he/she provides relationship marketing on digital platforms and implements customer relationship management campaigns aimed at the web.
Some companies that have hired our students
RATE (%) of students having found a first job
MONTHS:
First job search duration
% of students work abroad
- An e-commerce specialization (tools and techniques) allowing a very good professional integration within the webmarketing departments of companies;
- Solid training in negotiation-sales provided by business executives with participation in national competitions;
- An evolving education in line with the realities of e-commerce, provided mainly in English by speakers from the company;
- The possibility of going abroad for two semesters on the entire MBA course.
Types of Diplomas
Holder of a BAC+3 (Bachelor of Management Sciences, Business Management…), BAC+4 (Master in Management and International Trade…) or equivalent.
Profiles
You have a good digital culture. You keep up to date with the latest web trends and want to deepen your knowledge of web marketing. You want to know the underside of an e-commerce site and master the levers for acquiring new customers. You are convinced that negotiation with suppliers is an important issue for the development of a site. You think that E-Commerce requires web skills but also a precise knowledge of international trade.
Admission of French candidates (and international students already in France) :
Examination of the application file (transcripts of marks, letter of motivation, letter of recommendation) and interview before a jury.
MAJ COVID-19
Due to the current health context, applications must only be sent by email in onePDF document to nathalie.dereeper@iscid-co.fr
Recruitment Sessions
- 1st session : Thursday February 24, 2022
- 2nd session : Thursday March 31, 2022
- 3rd session : Thursday April 28, 2022
- 4th session : Thursday May 19, 2022
- 5th session : Thursday June 23, 2022
- 6th session : Friday July 8, 2022
- 7th session : Thursday September 1, 2022
Admission of first time international candidates :
Consult the procedure described on the page “Venir étudier à l’ISCID-CO” . The date of the recruitment interview is given by the International Relations Department.
In the classic course, tuition fees for the 1st and 2nd year of the MBA amount to €5,000 per year.
In work-study courses, as part of a professionalization contract, tuition fees are paid for by the company.
More information and details on the page Tuition Costs
Contact pedagogy & admission
Sandrine Devulder
03 21 38 85 25
Témoignages
La grande qualité de l'Iscid-Co ? Nous donner l'opportunité de partir.
Mon poste est le résultat de mes expériences pendant ces cinq années d’études (…) Les cours m’ont apporté des connaissances théoriques, notamment pour les métiers du e-commerce (référencement web, marketing digital, création de site, cyber Security, webdesign, par exemple, en français et en anglais).Mes stages quant à eux ont approfondi ces connaissances et les ont transformées en compétences.
Enfin, mon année d’alternance au sein de la Marketplace de La Redoute m’a apporté de nouvelles compétences et un intérêt pour les métiers opérationnels plus que commerciaux. (…) Si je dois nommer la plus grande qualité de l’Iscid-Co, c’est cette faculté de nous pousser à partir et de nous en donner l’opportunité. Cliquez pour voir le témoignage complet
Etre précurseur
J’axe mes interventions sur des cas pratiques. L’idée est que les étudiants cherchent d’abord par eux-mêmes. Puis au fur et à mesure des cours, j’apporte des éléments. (…) Je fais aussi de petits modules de travail sur différents supports du web : réseaux sociaux, newsletters, sites internet, référencement tout en montrant qu’il existe des outils pour mesurer la performance de telles ou telles actions. Mon but est de développer la curiosité des étudiants, de les pousser à faire de la veille et à être précurseurs. Sur le web, il ne faut jamais hésiter à tester ! Cliquez pour voir la vidéo complète du témoignage.
SimonKhulan Agency, intervenant professionnel dans la formation Marketing Digital & E-Business
Trouver sa voie
Passionnée de web et de nouvelles technologies, j’ai décidé de suivre la formation Management E-business de l’ISCID CO lors de mon choix de spécialisation. A travers les cours dispensés, j’ai pu approfondir et développer mes connaissances sur les sujets du E-Business et du Marketing. Cette formation m’a permis de trouver ma voie dans le domaine du e-commerce ; j’occupe actuellement le poste de Webmaster pour une entreprise de prêt-à-porter.
MarieAncienne étudiante en BAC+5, Promotion 2016Programme de la formation
Management E-Business
Web analytics
Web development project management
E-Commerce Logistics
Levers of webmarketing and web conversion
Management of international operations
International trade negotiation
Sales Forecast
Data Mining
Auditing and consulting in international business
Expertise SMO-SEO
Big Data and E-CRM
Professional negotiation seminar
International Marketing
Marketing support to the sales force
International Contract Law (GB)
Co-diplomation avec le Master MCI (Management et Commerce International) parcours MMI (Management et Marketing à l’International) de l’ULCO
Ce cursus est proposé en formation classique et en alternance (contrat de professionnalisation ou stage conventionné)